HIGHLIGHTS from the Elite Blog

ELITE DIGITAL MARKETING AGENCY CELEBRATES FIVE-YEAR ANNIVERSARY

This month marks five years since the agency launched in 2014 — and some exciting things are happening behind the scenes. 

“It’s incredible what you can accomplish nowadays,” says Michelle Nessman, agency Owner and Founder. “Five years ago, I would have never thought having a remote team was even an option, but technology has made it possible to find talented individuals all across the United States and create a solid team of digital marketing experts.”  

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THE DIFFERENCE BETWEEN SENIOR LIVING SALES COACHING AND TRAINING

Do you spend your days answering the same questions over and over again, changing processes, and putting out fires — no matter how many senior living sales trainings you develop?

When you’re responsible for the performance for your sales team, it’s easy to get stuck telling people what to do instead of asking them to think critically about how they should approach a situation and empowering them to solve problems on their own.

But if you want to develop a top-performing senior living sales team, you must provide both senior living sales training and sales coaching.

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HOW TO USE CONTENT IN THE SALES PROCESS

You know how it’s always worked: Marketing generates leads. Sales closes them. But how well is that siloed approach working for you?

What if instead you used content to enable sales?

Maybe you’re thinking that you already have some pretty good content that your sales development reps created. Or perhaps you’re not even sure where to find the content your marketing team creates, or you know where it is, but you simply don’t have the time to dig it up.

Well, it’s time to make time because content is one of your sales team’s best tools.

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Elite has done an outstanding job of working collaboratively with corporate and community leadership to improve our sales systems, raise the level of training and generally help us lay the foundation for a higher-performing sales culture.

Dan Ogus

COO, be.group

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