Sales Enablement

Our Approach

Sales enablement creates systems, processes, and tools to help improve the efficiency and the velocity of your sales organization. This cross-functional approach aligns sales and marketing efforts while improving sales conversions and increasing the ROI of all content marketing efforts. Although not every sales enablement service is the right fit for your organization, we spend time upfront understanding which services you would find most valuable and creating a customized proposal that fits your organizational needs as well as your budget.

Our Services

We empower sales teams for success by providing them with what they need to successfully engage the buyer throughout the buying process. We create information, content, and tools to help your sales team sell more effectively and reach their goals.

Sales enablement content is designed specifically for salespeople to use during face-to-face or email interactions. Sales content offers valuable information that ensures that every conversation has a purpose, avoiding the dreaded “just checking in” conversation. Sales content includes the development of sell sheets, checklists, guided scripts, slide decks, fact sheets, and more. Sales content strategy is outlined during the sales enablement audit and approved based on the client’s goals and budget.

If you deployed a content marketing strategy, you likely have a library of useful guides and articles that sales reps can use to nurture leads. We audit and map out the most useful content available to sales and recommend stages of the buyer’s journey to share that content with prospects. Cheat sheets are created from our intimate understanding of your customers, key milestones in the buyer’s journey, and common objections sales reps encounter at various stages of the buyer’s journey.

Email is the second most effective way for sales reps to connect with prospects (voice-to-voice communication remains No. 1), but few have received formal training in creating subject lines that spark curiosity or calls to action that drive responses back to the sales department. Standardized sales email templates are customizable so that sales reps won’t lose their ability to tailor an email based on the relationship they’ve formed with a prospect. Sales email templates dramatically improve productivity and create a useful library of email copy to choose from, whether handling objections or attempting to schedule the next appointment.

Developing new sales habits and skills when implementing sales processes is the No. 1 reported challenge sales leaders share when speaking with our team. We’ve created a virtual sales coaching environment using video conferencing, sales coaching road maps, and sales coaching action plans that ensure sales skills are retained by creating an engaging environment that promotes practicing and developing successful sales habits. Sales coaching can be used to focus on lower-performing locations or implemented as a six-month program companywide.