Lead Nurturing
Our Approach
More than 50% of leads are typically qualified but not ready to buy something from you. With lead nurturing, you accelerate the pace at which leads move through the sales funnel from interest to consideration.
Lead nurturing is the process of taking leads generated by marketing and nurturing them to become sales prospects. Not all leads are created equal, so for leads not yet ready to speak with a salesperson, herein enter lead nurturing strategy.
The real value in working with an agency to drive lead nurture results comes from the team of experts trained in best practices of email marketing, content marketing, lead nurturing, social media marketing, and marketing automation. Intentional and strategic marketing drives consistent, reliable results.
Our Services
Every great lead nurturing strategy starts with a plan to nurture marketing leads down the sales funnel and generate interest for speaking with a sales rep. This requires delivering the right message at the right time to the right lead. By mapping content and gaining an intimate understanding of your customers, we create a lead nurture strategy that engages leads. Using an omnichannel approach, we identify the best channels to reach each targeted audience and the content that gives them valuable reasons to consider doing business with you.
Long gone are the days when email marketing was solely based on monthly email blasts to your entire database. Through database segmentation (separating contacts in various lists based on interests, targeted buyer personas, buyer’s journey stage, or events), we create a targeted strategy that encourages leads to take action. We use eNewsletters to engage leads not yet ready to evaluate a purchase decision and targeted emails to overcome objections or encourage action from viable leads.
From re-inquiry to social following campaigns, customer surveys, and more, we rely on marketing automation to create seamless workflows that engage database contacts based on key actions they make while on your website. It’s not just for the sake of efficiency, though it does streamline your lead nurturing efforts. Our marketing automation solutions provide a more personalized experience for your customers, which boosts leads and sales.
Social media plays a key role in both lead generation and lead nurture efforts. We devise strategies that grow email lists, increase form submissions on your website, and increase sales lead volume.
Digital advertising retargeting through social media or search engine marketing can be a great way to spark interest for prospects who visited your website but did not make a purchase decision.
If your database no longer responds well to email marketing or you simply have more phone numbers than email addresses, our team is well-versed in the use of text message marketing applications to generate interest.
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