Lead Generation
Our Approach
When it comes to marketing and capturing the attention of potential leads, it’s hard to cut through all the noise.
How do you capture the attention of ideal buyers when 8 out of every 10 searches for a product or service start online and millions of new website pages are popping up every minute?
You have two options: organic marketing or paid advertising. If your goal is to attract prospective buyers by being a trusted resource and a thought leader in what you do, then you’re in the right place.
Elite specializes in creating inbound (organic) marketing strategies and using digital advertising to amplify results. By doing so, we create strategies that have a higher calculated return on investment and don’t leave you reliant on throwing large amounts of your marketing spend at advertising. The result is consistent lead volume rather than peaks and valleys that leave you overwhelmed with traffic sometimes and hoping for the phone to ring others.
By creating insightful, relevant, useful content, we help businesses attract website visitors, engage website traffic, and convert visitors into sales leads.
Our Services
We create a solid foundation for lead generation efforts with website traffic and conversion optimization. Then we work to create content that attracts and engages website visitors. Our services can also include advertising efforts that amplify lead gen strategies and increase the reach of content with your target audience.
Increase traffic to your website with a website optimization audit, search engine optimization, and buyer’s journey mapping.
Blogging is a proven way to generate marketing leads. Our team of copywriters, editors, and strategists get to know your business, customers, differentiating factors, and most valuable offerings. Based on that research, we write content that is tailored to your brand voice and tone and create a library of relevant and useful articles that will attract and engage website visitors.
No longer is the debate as simple as gated or ungated when it comes to content offers that convert website visitors into leads. Our experienced team of marketers creates a library of ungated, casual gated, and gated content that increases website traffic and uses content marketing best practices to encourage conversion of website visitors to leads.
Attracting website visitors is only half the battle. Getting them to take action and convert to viable leads is the other half. From A/B testing and writing compelling copy and subject lines to creating visually appealing calls to action that increase the likelihood of conversion, we have you covered.
We amplify the reach of content with visually appealing and engaging social media posts and social media advertising campaigns.
Depending on how aggressive your goals and budget are, if approved, we deploy AdWords campaigns that drive traffic to content or drive leads to your sales team.
Learn More About Lead Generation
From the Blog
Static vs. Responsive Google Advertising
How to increase your advertising return on investment
Quality vs. Quantity Lead Generation Strategies: Most Important Website Metrics to Monitor
Ensure you are monitoring the most important website metrics
5 Website Conversion Optimization Tips to Increase Lead Generation Through Your Website
Website conversion optimization is as much an art as it is a science.
