While most senior living organizations have realized that to move the occupancy needle requires a solid sales process, few organizations have re-visited their sales process to assess what shifts need to be made in order to adapt to the changing needs of the buyer. One...
The “build it, they will come” mentality is a dangerous one to have. Baby boomers have higher than ever expectations of what senior living must offer in order for them to consider it. As this continues, senior living providers that are waiting for the influx of...
A key element that is often overlooked in an inbound program is the transition from marketing qualified leads to sales qualified leads (otherwise called sales ready leads). Keep this in mind, on average marketing qualified leads will visit your website five to seven...
I have to admit, when I first started learning about the inbound sales and marketing process, I was overwhelmed by how different the process was than traditional sales. One of the most important epiphanies I had was my understanding of the necessity for improved sales...
In Part I of this series, I addressed inbound terminology and definitions to ensure that your marketing and sales operation were using the same language. Today I want to talk about tools. A strong Inbound program has two common tools: A Customer Relation...
If you haven’t yet ventured into the realm of Inbound Marketing and Inbound Sales, your competitors likely already are. With some element of online research likely occurring with most customers you come in contact with, your digital presence has become more important...
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“Elite's understanding of our industry, ability to comment to the level of detail we expect and provide constructive suggestions on how to improve has been far superior to all of the other sales consultants we have ever used.”
Primrose Retirement Communities
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"Elite has done an outstanding job of working collaboratively with corporate and community leadership to improve our sales systems, raise the level of training and generally help us lay the foundation for a higher-performing sales culture at be.group."